What if we tell you you can enjoy long-lasting hair freshness? Well, we’re telling you now that it is possible! Discover the secrets to lasting freshness, so you can eliminate greasy roots, increase volume and keep your hair beautiful and clean for longer.
Did you know one of the main signs of healthy hair is freshness? If your hair is lacking this tell-tale clean scent just after washing, then it’s a sign something could be up. And fresh hair doesn’t necessarily mean freshly washed. Healthy hair is able to stay fresher for longer without frequent trips to the shower, continue reading to find out how.
The Not-So-Fresh Hair Signs
If your hair is lacking freshness then you may notice these concerns:
An oily scalp and greasy hair can be the sign of an unbalanced sebum cycle, which means it will be impossible for you to achieve lasting freshness.
This sebum imbalance can lead to scalp odour. If you're dealing with this, then know you’re not alone; it is a rising concern for many individuals.
Another symptom of an unbalanced sebum cycle is flat roots and an overall lack of root lift.
To Wash Every Day or Not
Now, upping the frequency of your hair wash days may seem like the logical answer to getting fresh hair. But daily hair washing can actually amplify and unbalance the all-important sebum cycle that can lead to unwanted scalp odour if you’re using non adapted products. Yes, it actually makes your scalp less fresh. And this, in turn, drains moisture from your strands making hair more dry than ever.
So you end up in a cycle of an always oily scalp and dry mid-lengths and ends. So how should you wash your hair then? The answer is to wash with the right products that are especially adapted and formulated to support hair freshness.
Specifique: The Answer to Lasting Freshness
Want to know how to get rid of greasy hair, scalp odour and boost hair volume? Kérastase’s new trio of products, specially designed for lasting freshness, tackle the three symptoms above using Amino Acid to regulate the sebum cycle.
The Amino Acid in Spécifique Divalent Anti-Oiliness Balancing Shampoo, P1,750, the new Spécifique Divalent Anti-Oiliness Detox Cleanser, P3,200, and the new Spécifique Divalent Anti-Oiliness Mask, P3,200, have a unique hair affinity to regulate the sebum cycle and rebalance hydration in the hair. The Amino Acid gently cleanses, attracting dirt in micelles (that are then easily rinsed away), whilst balancing healthy pH levels allowing for a super gentle cleanse. Amino Acid also acts both as a conditioning and reinforcing active ingredient to limit free radical stress and to help weakened hair absorb and hold onto moisture.
Meet the Specifique Line for Fresher Hair
A specially designed shampoo for oily and greasy hair, Kérastase’s popular Spécifique Divalent Anti-Oiliness Balancing Shampoo, P1,750, has a new look and contains Amino Acid and Vitamin B6 to gently cleanse and balance oily roots and dry, sensitised ends. This shampoo doesn’t just cleanse, it actually leaves strands 44% softer.
Spécifique Divalent Anti-Oiliness Detox Cleanser, P3,200, is a new cleanser that increases hair volume by an impressive 74.3%. Used once a week, this products purifies the scalp without stripping delicate strands.
The final product in this new line-up, Spécifique Divalent Anti-Oiliness Mask, P3,200, contains Amino Acid and Ceramide in its gel-masque formula to intensely rehydrate the scalp and hair without triggering sebum production or weighing down your roots. When used with the shampoo or detox cleanser, this mask increases detangling by 82% and leaves hair 60.8% more shiny.
Now, you can keep your hair feeling, smelling, and looking fresh for longer with this new collection. We love F-R-E-S-H! If you’d like to discover more about the new Specifique range, check them out here.
You can even get a FREE Slouch Tote* when you get the Spécifique Divalent Anti-Oiliness Dual Ritual or the Spécifique Divalent Anti-Oiliness Masque Ritual.
*Available until supplies last
