American Crew's Styling Product Guide for Men
May 23, 2022 Editor’s Note: This article was originally published on American Crew . Minor edits have been done by Tousled Online Magazine editors.
American Crew is more than just products – they’re serious about grooming. Take your look to the next level with American Crew’s collection of how-to videos.
American Crew Fiber (₱ 1,290)
Fiber-like, resinous product helps thicken, texturize and increase the fullness of hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine.
1: Rub a small amount of fiber evenly between palms before working into hair
2: Distribute evenly through damp or dry hair with fingertips, applying from roots to ends
3: Style as desired with your hands
American Crew Forming Cream (₱ 1,290)
Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
1: Rub a small amount of forming cream evenly between palms before working into hair
2: Work the product into damp or dry hair, back to front; allowing the hair to pull the product off of your hands
3: Style as desired with your hands or a brush
American Crew Defining Paste (₱ 1,290)
For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. medium hold with low shine
1: Rub a small amount of defining paste evenly between palms before working into hair
2: Work the product into damp or dry hair, applying roots to ends
3: Style as desired with your hands, creating texture
American Crew Matte Clay (₱ 1,290)
For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. medium hold with low shine
1: Rub a small amount of matte clay evenly between slightly damp hands before working into hair
2: Work the product into damp or dry hair, applying roots to ends
3: Style as desired with your hands
American Crew Pomade (₱ 1,290)
Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked-back looks or to control any hair type. For medium hold with high shine.
1: Rub a small amount of pomade evenly between palms before working into hair
2: Work the product into damp or dry hair, applying roots to ends
3: Style as desired with your hands
American Crew Cream Pomade (₱ 1,290)
A moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish. For light/medium hold with low shine.
1: Rub a small amount of cream pomade evenly between palms before working into hair
2: Work the product into dry or towel-dried hair, applying roots to ends
3: Style as desired with your hands
American Crew Heavy Hold Pomade (₱ 1,290)
Heavy hold water-based pomade perfect for creating sleek, smooth styles, sculpting, and styling. For heavy hold with high shine.
1: Rub a small amount of heavy hold pomade evenly between palms before working into hair
2: Work the product into dry or towel-dried hair, applying roots to ends
3: Style as desired with a comb
American Crew Molding Clay (₱ 1,290)
Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains a touchable shape and texture. Works well for short styles and those who seek a styling product with a more natural, subtle fragrance. Molding Clay is also a product of choice for those who frequently engage in sports and tend to perspire heavily. For high hold with medium shine.
1: Rub a small amount of molding clay evenly between palms before working into hair
2: Work the product into towel-dried hair, back to front; allowing the hair to pull the product off of your hands
3: Style as desired with your hands or a brush
American Crew Grooming Cream (₱ 1,290)
Heavy hold water-based pomade perfect for creating sleek, smooth styles, sculpting, and styling. For heavy hold with high shine.
1: Rub a small amount of grooming cream evenly between palms before working into hair
2: Work the product into damp or dry hair, applying roots to ends
3: Style as desired with a brush